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CK Architecture operates in the luxury design and build sector in the UAE with breathtaking projects across Dubai and Abu Dhabi.
In this case study, I’ll walk you through how we managed to build CK Architecture an inbound lead acquisition system by ranking them highly on Google and AI search.
When we originally took on the project, we had the same thought as you:
‘’Do rich people use Google and/or AI search when making decisions?’’
The answer is yes - in order to build shortlists of vendors to contact.
CK doesn’t have a ‘’purchase here’’ button after all. They needed to be contacted.
So the problem became clear to us: CK was not a part of the consideration set for AI search and Google when they were recommending vendors.
We needed to create the content and citations in order to help them appear where their ICP was building their shortlists on.
The engagement started with us writing ‘’best of’’ product listicle keywords to target people searching for a specific vendor:
We made sure that these articles are not only optimized for SEO, but are also genuinely useful for our readers, such as creating infographics:
💡 The reason why we focused on listicle comparisons because they perform the best on both Google and AI search because search engines believe that they provide a variety of vendors, which is why they better accomodate people looking to compare vendors.
As a result of our large-scale content marketing efforts, we were able to capture page 1 rankings for category-related content in the design & build, interior design, and fit-out industries, such as:
However, the real win for CK's organic search has been seeing an 88% increase in non-branded clicks over the last 3 months compared to the same period of time last year.
CK has also been getting more and more popular across platforms like ChatGPT and Perplexity.
In terms of the performance of AI search, we could see that CK is getting recommended for the best:
